About Us

Luxurique is a consulting-led authority in Japan's inbound tourism landscape, delivering strategic expertise to the travel, hospitality, and events industries for over a decade. With offices in Tokyo and Kyoto, we bridge Japan's rich cultural heritage with the ambitions of a global audience.

Through bespoke consulting, strategic advisory, and expertise in inbound sales, marketing, branding, and content creation, we help our partners elevate their positioning and create experiences that resonate with discerning corporate and private travellers. Our bilingual team combines deep cultural insight with an unrivalled local network, unlocking privileged access to Japan's finest artisans, exclusive venues, and extraordinary experiences.

More than a travel and events company, Luxurique is a strategic partner shaping the future of Japan's inbound industry. We don't simply create journeys, we elevate Japan itself.

Developed during the Kamakura period, Bushido is a philosophy that embodies the way of the warrior. As one of the seven Spirits of Japan Luxurique seeks to illustrate, you can expect experiences that build discipline and willpower.

Bushido -

武

士

道

The Discipline of Execution

The Mujo spirit is inspired by the philosophy that originated from Zen Buddhism. It is the understanding of impermanence that nothing lasts forever and that the fleeting nature is the essence of life and beauty.

Mujo

無

常

The Awareness of the Fleeting

Wa is the Spirit of Japan that stands for the harmony of things, representing the spirit of peaceful unity and social cohesion. It can be seen in Japanese culture as symbolizing the respect for the balance of tradition and modernity, and of life and connection.

和

The Architecture of Harmony

Inspired by the Spirits of Japan program, Fuzei represents a philosophy rooted in Japanese aesthetics and atmosphere. Rather than being easily defined, it is felt through the mood, ambiance, and emotional harmony character of a place or experience.

Fuzei

風

情

The Presence of Atmosphere

Iki is the Spirit of Japan that embodies the understated beauty and sophistication of human-made creation and behavior. In performance, it is expressed through graceful and lively movements, while in art and design, Iki appears through clean, parallel lines and restrained tones such as blue and gray.

Iki

粋

The Language of Refinement

Experience Japan’s distinctive philosophy through the spirit of Wabi-Sabi, an aesthetic that finds beauty in simplicity, imperfection, and stillness. Rooted in minimalism and elegance, it reflects an appreciation and acceptance of transcience and imperfection

Wabi-Sabi

侘

寂

The Value of the Authentic

Our Philosophy

Luxurique’s Spirit of Japan ethos drives us to curate unique cultural experiences and activities that help our guests find peace while discovering new perspectives on Japanese culture and philosophy.

Our President & CEO

Naomi Mano

Naomi is a US-born Japanese national with over 30 years of experience in marketing, branding, and hospitality. She began her career at IBM and contributed to the Nagano Olympic Marketing Committee, before taking on regional marketing roles across Asia Pacific. Her background gives her strong insight into Japanese culture and how to make it accessible to international visitors.

In 2007, she launched and led the Japan operations for Quintessentially, a global luxury lifestyle service provider. She later founded Luxurique in 2014 to create high-end cultural experiences, events and to support the growth of luxury inbound tourism in Japan, while also advising organizations and governments on strategies targeting high-net-worth travelers.

Naomi is the author of Omotenashi no Genso (Illusion of Hospitality), chairperson of the Japan MICE Association, and a doctoral candidate at Keio University researching sustainable tourism. She is widely recognized as an industry thought leader, regularly speaking at major travel events and featured in leading international publications.

Our Team

Our multicultural and multilingual client facing leadership team is carefully selected for their characteristics, language capabilities, and global mindset.

Each team member is trained to develop a deep understanding of Japan’s culture, history, and traditions, alongside Luxurique’s signature approach to refined customer care and hospitality. With extensive experience supporting VVIP and groups individuals, executive groups, and corporate clients, the team is fully accustomed to operating within multicultural environments and to managing the expectations of diverse international audiences. Their combined expertise spans luxury hospitality, concierge services, operations, marketing, public relations, travel design, event management and production, and client relationship management, enabling seamless client support and event delivery across every stage of the guest experience.

Bob Fisher

COO

Kinya Nakata

Head of GA

And Admin

JonathanRodriguez

Head of Hospitality

Operations

Motoki Yoshihama

Head of Business

Development

Shie Kanazawa

Business Management / Head of Finance

Mariko Yasuoka

Head of

Strategic Business Alliance

Mizuki Asakura

Head of
Sales

Florian Plag

Senior Hospitality

Team Manager

Shoko Hida

Senior Hospitality

Team Manager

Hitomi Chiba

Head of
HR

Lebon Alexandre

International PR &
Marketing Manager

Sumiko Fukuchi

Japan PR &
Marketing Manager

Mission - Vission - Value

Architecting the Global Standard For Japan’s Luxury Inbound Economy
To position Luxurique as a global reference in consulting and supporting Japan’s inbound growth across diverse fields, while continuing to deliver unique, world-class value, spearheading the creation of a sustainable tourism ecosystem for the next generation.

VISION

Decode, Design, and Execute the Irreplaceable
Luxurique leverages proprietary insight to decode high-barrier legacy assets, integrating strategic design with global PR to deliver "Total Hospitality Production" content capability exclusive to our firm. We are producers who take full ownership of the outcome, from visionary conceptualization to flawless execution

MISSION

Excellence - Deliver the highest world-class standards in every service we provide
Innovation - Explore and lead in underdeveloped or niche sectors
Credibility - Build trust through consistency, professionalism, and global partners
Collaboration - Work with professionals, government institutions, and global partners
Empowerment - Foster the growth of bilingual, bi-cultural, and client-focused talent
Cultural Pride and Respect - Promote Japan’s culture and values while respecting diversity and inclusion

CORE VALUES

Company Overview

Discover Luxurique through the numbers that reflect our growth, expertise, and the impact we create in Japan’s luxury travel and destination consulting industry

100%

Of our client-facing staff are bilingual in Japanese and English, with additional support available in French, German, Portuguese, Chinese, Indonesian, and Tagalog.

60%

of our leadership roles are held by women

Team nationalities (Japan, UK, France, Germany, Mexico, Brazil, China, Taiwan, Indonesia, Philippines)

Employees

Average Age

Company History

We proudly collaborate with discerning travellers, global travel professionals, public organisations, and media partners to create extraordinary experiences and lasting relationships.

Contact Us

UHNW

Travelers

Tell us about your vision of Japan. Our specialists will create a fully bespoke itinerary designed around your lifestyle, interests, and expectations.

Start Planning

Travel Agencies

& DMCs

Looking for a trusted luxury Japan

expert? Let's discuss consulting, white-label services, operational support, or long-term partnerships.

Partner With Us

Government & Municipalities

We collaborate with destinations, tourism boards, and local governments to

develop luxury tourism strategies and showcase Japan's cultural heritage.

Discuss a Partnership

Media &

Press

Journalists, editors, and media professionals are welcome to contact us for interviews, expert insights, destination features, and collaboration opportunities.

Media Inquiries