WHAT are SDGs and why are they important?
SDGs (Sustainable Development Goals) are a standard globally agreed-on set of goals to guide governments and private institutions in working towards achieving sustainability, peace, and prosperity. There are 17 goals and 169 targets within those goals, including eliminating poverty, promoting gender equality and combating climate change.
Luxurique's SDG Program
Luxurique is committed to operating responsibly, aligning with the SDG goals, and driving a program of activities to establish working methods and processes to ensure that we contribute to this global objective. We strive to maintain a balance between supporting Japan's economic development through tourism, minimising the impact of our business and events on the local environment, and providing services that delight and create magic memories of Japan for our visitors. Our alignment and compliance with the SDG goals are channelled through eight focus areas and initiatives, outlined below.
Initiative 1: Expanding Japan's Contribution to the Global Travel Market
Luxurique is a global market leader for Japan's inbound events and travel programs. Our focus on supporting Japan's contribution to the global travel market is based on three primary focus areas:
High-quality marketing about the wonders of Japan and how it can provide memorable experiences that many consider being among the best in the world.
Working with Japanese partners to develop new regions, curate bespoke visitor products and services, and tailor itineraries and experiences in line with global market buying trends and requirements.
Providing consulting services to the Japanese travel industry, based on our long history of hosting VVIP travellers. We share insights on best practices when supporting high-end travellers in terms of products, service quality, support needs, and expectations. We also focus on lesser-known regional areas and cities, selling the major cities and rural areas. We work with artisans and businesses that support inbound travel through our contacts worldwide in order to better align their services to the needs of foreign visitors. Our bilingual, multicultural and experienced team ensure that language and cultural obstacles are removed. With these barriers removed, we can plan and execute travel programs and events that can capture a more significant share of the global travel market.
Initiative 2: Delighting Our Guests
Providing heightened services and support for guests is a significant differentiator for all companies, but none more so than in the events and hospitality industry. Luxurique is dedicated to providing the highest possible quality hospitality and content to make our guests’ visit the best experience it could be. Our proven track record has been achieved based on four major factors:
Our ability to work collaboratively with guests to craft a bespoke travel program or event that matches their desires, requirements, budget, and objectives with the best that Japan has to offer.
Our culture of flexibility and creativity focuses on making the content of every project “something special.” We understand that tastes differ and know that one size does not fit all.
Our focus on providing engaging guest-facing systems and services. Our website, social media channels and help desk ensure our guests, partners, and potential users have easy and efficient access to information and our team provides any assistance needed to help them make decisions that will produce the best possible outcomes for them.
Our focus is continuing to enhance our reputation for high-quality program execution and guest care during the delivery of our itineraries and events. We do this by always "going the extra mile" for our guests.
Initiative 3: Focusing on Supporting Diversity and Inclusion
Luxurique has been committed to hiring without bias for gender, race, age or background since it was established in 2014. Our current team includes Japanese, British, Chinese, Mexican and German employees. We have an almost 50/50 split of males and females, and team members ranging from the early twenties to the over-sixties.
We support parents returning to work after raising their families and hiring and supporting employees who have not been to university. Our management positions are selected based on ability, not age, gender, or length of service. We continuously strive to create a better place to work for our team and to listen to and encourage opinions and varying attitudes. Luxurique's commitment to business diversity is second to none. We are proud to say that our guests come from all walks of life, and a wide variety of cultures and origins.
Initiative 4: Supporting Japan's Cultural Heritage and
Japan’s history and culture are preserved, in part, through its venues, artisans and performers. We know that if these resources are not nurtured and supported by the industry, they will not survive. We see our role in their preservation as creating international awareness and appreciation by building and promoting experiences and itineraries that are based on these cultural treasures.
Initiative 5: Employee Satisfaction and Loyalty
Employees are a company’s biggest strength. At Luxurique, we consider it essential
to take care of our people, supporting them in furthering their careers and giving
them ample opportunities to excel and take on new responsibilities.
We are proud to say that even throughout the pandemic, we maintained our full
team of employees who chose to stay.
We actively promote exercise and a work-life balance to our employees.
Initiative 6: Contributing to the Local Community and Society
We operate responsibly. Every tour is planned and executed to benefit the local
community because we believe that enriching the areas we operate in is essential
for preserving the heart and spirit of Japan. Thanks to our close partnerships with
local artisans and businesses throughout the country, we can bolster and promote
the otherwise hidden beauties of Japan to people from all walks of life, bringing
recognition and economic growth directly to the communities that need it most.
Initiative 7: Sustainable Operations
Sustainable operations are a fundamental tenet of our business. We routinely review our operations, projects and departments to determine how we can contribute to the conservation and preservation of Japan. Whenever possible, we work with partners who also take sustainability seriously and take appropriate actions to make things better.
Some of the ways we focus on sustainability are:
Regularly communicating and collaborating with our teams on our sustainability programs, objectives, goals, and the part employees play in the overall plan.
We continuously focus our team on reducing wastage in our use of electricity and gas and reducing our use of non-reusable consumables and equipment.
We separate our waste to drive maximum recycling.
Our facilities and IT team are focused on maximising our system's efficiency in utilising resources and energy and recently changed our office hardware to energy-efficient PCs.
Initiative 8: Marketing Focuses and Your Customer Promise
Our main business imperatives are to build market awareness and belief in
Luxurique and maximise guest experiences and satisfaction. We only recommend
and sell third-party experiences that we have vetted and that we believe to be the
best option for our guests.
We actively discourage guests (to the point where, on occasion, we have decided to walk away from business) from choosing services and hospitality content that do not meet our high standard for service quality and experiential outcomes. We don't promise what we can't deliver, and we always focus on getting the most out of an itinerary for our guests. We take service excellence exceptionally seriously and have a robust operational model that drives processes and systems that appropriately monitor and track our delivery - we do not leave things to chance. Accurate, real-time communication and updates with our guests is fundamental to how we operate in project mode.